Digital Strategy & Content Marketing
It’s easy to spend a lot of time and effort accomplishing very little online if you don’t have a plan. Konnekt can help create an effective digital strategy to ensure that your websites, social media accounts, online campaigns, and related efforts work together to meet your objectives – plus we’ll demonstrate results through insightful analytics that facilitate further tuning.
Social Media Marketing
Paid Advertising Campaigns
Website Development & Optimization
Your website is probably your most important piece of online collateral, so you should be sure it works to achieve your goals. Konnekt designs easy-to-use responsive websites that integrate social media, email signups, contact forms, and other important functionality to create attractive and effective online platforms that reflect your brand and convert your visitors.
Landing Page Design
Website & Social Media Audits
Search Engine Optimization (SEO)
Usability & User Experience Consulting
Don’t let a poor user experience undermine your marketing and other efforts. We understand users and how to leverage professional standards and audience input to create better experiences for users. Konnekt can improve the usability of your website, app, or other digital product to make your customers happier and your business more successful.
User Feedback Solicitation
Konnekt has worked with clients in half a dozen countries for over a decade, from corporations, startups, and other small businesses, to celebrities, governments, and NGOs. Our clients span a wide range of industries and include Canada Goose, Fast Company, Canadian Blood Services, W Network, Pluralsight, Genumark, Tourism PEI, and many others. Below are a few of our recent projects.
Marketing | Website | Branding
Burrison Law is a Toronto-based law firm specializing in injury law related to families. Konnekt worked with Alison Burrison and her team to create a new website and brand identity, as well as establish social media accounts and additional marketing efforts to help launch the company to success.
Digital Strategy & Tactics | Training
Splyce is a world-class esports organization, with top level teams across multiple titles. Konnekt provided strategic and tactical social media and digital marketing guidance, as well as providing online training for the Splyce social media team.
The Splyce team has players and staff based in North and South America, Europe, and Asia, dealing in English, Spanish, and Korean. This provided some unique challenges that the Konnekt team were excited to address, including communication and process pipelines, story-crafting, and repurposing content across multiple languages and multiple continents.
Digital Marketing | SEO | Usability
Hexigent is a digital investigations firm with decades of tech crime policing and enterprise cyber security experience. Konnekt worked with Hexigent to develop a digital strategy and social media marketing plan, as well as marketing campaign execution.
Over subsequent engagements, Konnekt helped to optimize Hexigent’s web presence, assist with search engine optimization (SEO), and provide guidance across a wide variety of digital marketing and campaign planning activities.
Konnekt is a digital agency that empowers organizations to meaningfully engage their audiences online. In 2007, technology journalist and strategist Amber Mac teamed up with her commandN.tv partner Jeff MacArthur to create Konnekt (originally MGImedia). Over the years, we’ve helped develop a social communications network for famed speaker Anthony Robbins, created one of the first video series for the Xbox LIVE platform, relaunched Canada Goose’s online efforts, and helped dozens of organizations develop their digital presence, plan their marketing, and grow their businesses. Our team of developers, designers, and marketers would love to get a chance to work on your project. Find out more about our co-founders below.
Amber Mac – President
Amber is an entrepreneur, bestselling author, blogger, keynote speaker, and TV/radio host. She started her career during the dot-com boom in San Francisco and she’s been at the forefront of reporting on and participating in digital innovation ever since.
In 2010, she wrote the national bestselling business book Power Friending and in 2016, she co-wrote the Amazon bestseller, Outsmarting Your Kids Online. Amber has keynoted more than 300 events around the world, and has moderated sessions with Canadian Prime Minister Justin Trudeau, famed astronaut Chris Hadfield, and many other notable leaders.
She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM Radio. Plus, she was recently named one of DMZ’s 30 inspirational women making a difference in tech.
Jeff MacArthur – CEO
Jeff has been helping organizations develop their digital presence and engage their audiences for more than fifteen years. Having worked on projects in over half a dozen countries, Jeff has woven together expertise in user experience, marketing, and content development for clients in the private, public, and non-profit sectors.
Before moving back to Atlantic Canada, Jeff worked in Vancouver with gaming giant Electronic Arts and animation pioneer Mainframe Entertainment (creator of Reboot), and since then has helped clients such as Adobe, Rogers, AutoTrader, and many others create and refine their digital marketing solutions. In addition to co-hosting the popular commandN.tv video series, Jeff has also led marketing and communications work for events such as TEDxHalifax, Nocturne: Art at Night, and Halifax’s Third Wednesday tech/media/marketing meetup. Jeff is an experienced keynote speaker and was Chair of Nova Scotia’s provincial IT association, Digital Nova Scotia.
In more than a decade of working with large and small businesses, governments, and NGOs, we’ve had a wonderful time working with a lot of great clients – it’s nice to know they feel the same way.
“(The) website looks FABULOUS – Bryan and I are really pleased with how it has all come together. Thank you to the entire team!”Sara & Bryan Baeumler
“I’ve worked with Amber (and her Konnekt team) on a social media strategy… I think she’s a leader in the space… Amber, you’re the very best!”Anthony Robbins
“The Konnekt team does great work: they are responsive to our schedules, take the time to understand our product & market needs, & are more generally fantastic people to work with.”Jay Steele
Do you need hand with your online marketing, website, or other digital project? Konnekt can help you confidently take your next steps to success. Just send us an email to firstname.lastname@example.org – we can’t wait to hear from you!